Music video company: Productions by Perspective

In 2020 I started a music video company with two other creative entrepreneurs. Productions by Perspective makes narrative music videos for young adults and finds it important to show the diversity of society. We tell stories about real characters with big or small problems, from a unique and unconventional point of view. Narrative music videos can hold the ‘viewers’ attention longer. They are involved in the story and want to know how it ends. I try to create a new absurdist world for every song. In my stories I jump between realism and fantasy. I use my creativity to convey a story or feeling that fits well with the music and lyrics. Music videos have a wide reach, I think it is a shame that this is not often used to share important topics like struggles with identity or the meaning of life.